helloCorp

Solo UX entrepreneur

Product designer.
Builder of stuff.

One man-band, tamer of agents and father of one nuclear reactor, I design, build and run a small set of real service brands and products end-to-end — Strategy, UI, UX, CX, Marketing and the day-to-day of keeping them alive. Not an agency. A human practice automating beautiful memories.

10 brands & products End-to-end — Strategy, UX, CX, Marketing Romania

Selected work

Hover a name to preview · tap to open the case study

Say hello to your style — curated fashion, made personal.

What it is
A fashion & personal-styling brand in the hello family. The idea: curated fashion made personal — a stylist-guided experience that learns your taste, body type and budget, then curates outfits and capsule wardrobes instead of endless catalog scrolling. Concept and UX in progress; live preview to follow once it ships.
Direction
FashionPersonal stylingCurationCapsule wardrobesTaste profile
Status
In development — copy & scope to be defined.
Family
Part of the hello brand family.
Coming soon

Say hello to parenthood — thoughtful essentials for the little ones.

What it is
A baby & kids brand in the hello family — thoughtful essentials for the little ones, shipped as a live web app.
Direction
BabyKidsEssentials
Build
Shipped on Vercel.
Family
Part of the hello brand family.
Visit live app

Your event, perfectly organized — from catering to flowers, music and invitations, all in one place.

What it is
A full event-planning web app built around Maria — 20+ years in hospitality, ex-manager of Papile Gastrobar (Pitești). Clients create an event, browse the menu, pick venues and wine, and Maria coordinates every detail. Includes accounts, projects gallery, menu and favorites.
Services
CateringFloralLive musicVenuesWine selectionEvent management
Product surface
Multi-page app: home, menu, recent projects, venues, event builder, accounts/login, favorites — with mobile bottom-nav.
Track record (content)
20+ years · 500+ events
Build
Next.js app, shipped on Vercel · image-rich editorial UI.
Coverage
Romania (Argeș, București, Prahova venues)
Domain
papile.online
Visit live app

Your entire property, managed — interior, exterior and everything in between, on a single subscription.

What it is
The flagship brand — the umbrella that merges the exterior-care business (formerly Curățel / IarbaVerde / helloGarden) with helloAuto car care and full interior cleaning. Premium property & estate management for luxury residences: one point of contact, one subscription, the whole property kept impeccable year-round.
Services
Interior cleaningPressure washingGardens & green spacesPoolsWaterfrontFaçades & terracesCar care (helloAuto)Sports turfLandscape design
Integrated services
On request, helloCasa coordinates other hello services at your home — directly or via trusted partners: helloDoc (health at home), helloIT (smart-home & automation), helloChef (private chef) and helloPapile (events at your residence).
Plans
Standard 1.000 lei · Premium 1.800 lei · Estate 3.000 lei / lună · Signature on request
Proof points
250+ properties · 12 years · 48h response · free on-site evaluation · monthly photo reports.
Build
Shipped on Vercel · scroll-driven sectioned layout · GDPR-by-design.
Coverage
București & Ilfov, lakeside areas
Visit live site

Bring restaurant-grade cooking into the home — every week, on your terms.

What it is
A narrative "story" site for a premium in-home private-chef service. Horeca-experienced chefs cook at the client's home 1, 2 or 5 times a week, from a personalized menu — including shopping, dietary adaptation and full post-cooking cleanup.
Services
Weekly in-home cookingPersonalized menuPremium sourcingDiet & allergyMeal prepDessertsWine pairing
Plans
Starter · Confort · Premium
How it works
Set preferences → build the menu together → chef comes to you → keep improving.
Build
Cinematic scroll site · vanilla JS + GSAP/Lenis.
Coverage
București–Pitești
Visit hellochef.ro

Personalized weekly meal plans, ingredients packed per meal, and a step-by-step assisted cooking experience.

What it is
A meal-planning & guided-cooking web app, live at hellopapa.vercel.app. Users set dietary preferences, get a personalized weekly plan, and cook it step by step with an assisted flow — from plan to plate.
Services
Weekly meal plansDiet personalizationIngredient boxesGuided cookingRecipe favoritesAccounts
Product surface
Multi-page app: home, weekly plan, guided cook flow, account.
Build
Shipped on Vercel · plan-to-cook product flow.
Family
Part of the hello brand family.
Visit live app

A personal brand site for Maria Ardelean — operations, F&B, events and hospitality tech, in one place.

What it is
A bilingual (RO/EN) personal portfolio site for Maria Ardelean — 20+ years in Romanian hospitality: operations, F&B, finance, certified sommelier, event coordination, and now product management for HoReCa software.
Sections
AboutExperienceEventsServicesExpertiseTestimonialsContact
Family
Maria is the person behind helloPapile — this site is her personal counterpart to that product.
Track record (content)
20+ years · sommelier certified
Build
Scroll-driven editorial site · bilingual RO/EN · downloadable CV.
Domain
mariaardelean.info
Visit mariaardelean.info

Give small businesses the automation big chains take for granted.

What it is
A new addition to the hello family — automation services for local businesses. Online booking, ordering, CRM, loyalty, reviews and AI-assisted workflows, packaged so a neighbourhood shop or service can run as smoothly as a national chain. Concept and offer in progress.
Direction
Online bookingOrderingCRMLoyaltyReviewsAI workflows
Status
In development — offer & scope to be defined.
Domain
helloIT.work
Family
Part of the hello brand family.
Coming soon

See how the state actually works — every institution, office and relation, on one map.

What it is
A public-interest web app mapping Romania's state institutions, their relations and the people who run them — every fact sourced. Branded Monitorul (monitorul.online). You navigate a "zoom spine" of four altitudes — Republic → Branch → Institution → Person — moving from a national network view down to a single officeholder.
Experience
Network "brain" viewGovernment radial mapCascading hierarchyParliament hemicycleSourced data
Scope
~640 institutions · ~14,000 tracked positions · coverage since 1990.
Design
Light, colorful editorial · Plus Jakarta Sans + IBM Plex Mono · color-coded branches.
Build
Custom SVG graph engine · damped zoom-to-cursor & pan · organic drift.
Domain
monitorul.online
Coming soon

The news you need, not the news you're fed — every side of the story in one immersive space.

What it is
A new news experience born from a counter-propaganda idea: an honest algorithm that feeds a balanced amount of left- and right-leaning media, official statements and community notes for any subject. Instead of a ranked feed, it's a minimal, immersive "galaxy" of thoughts — articles, posts and statements arranged intuitively into clusters of ideas, so you can see what everyone is saying and which narratives are being pushed.
Direction
Balanced left/rightOfficial statementsCommunity notesIdea clustersImmersive feedAnti-propaganda
Concept
Contra-propaganda · honest balance · transparency by design.
Experience
A minimal, immersive galaxy of viewpoints, clustered by subject.
Status
In development — concept & prototype in progress.
Coming soon

One person, the whole stack.

Design

Brand, positioning and UX from a blank page. Each project is built to make a small service feel premium — whether a scroll-driven site or a full product.

Build

Hand-coded sites and shipped apps — vanilla JS with GSAP/Lenis/Three.js, and Next.js on Vercel where a real product is needed.

Run

These aren't pitches. They're live businesses and products I manage day-to-day, privacy-minimal by design.

Let's build the next one.

New venture, a brand that needs a soul, or a product that should feel like more than a template — hello@hellocorp.work.

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